Research Fortnight reports that the House of Commons Innovation, Universities, Science and Skills Committee summoned DIUS permanent secretary Ian Watmore to discuss the department's first year of existence. "The permanent secretary admitted that he felt it was more important for the general public to be familiar with the individual services on offer than with the department itself, despite working to develop a DIUS '"story'" to clarify its goals".
Liberal Democrat chairman of the committee, said "the group were disappointed with Watmore's defence of his brand." The committee also feels strongly about the department's use of jargon and Willis warns that this approach to communication needs to change. Research Fortnight quotes Willis as saying, "They have to stop the flimflam and concentrate on what really matters", moving science and research up the agenda.